Official Licensed Online Syndicator for Big 12 and Pac-10 Video Highlights

PRESS RELEASES


FOR IMMEDIATE RELEASE
Contact: Laura Eilers
www.axninc.com
913.744.7756
leilers@athletixnation.com
ATHLETIXNATION DEBUTS BIG 12 AND PAC-10 ONLINE VIDEO FOR MEDIA OUTLETS Football highlights will increase fan affinity; Free trial offer available

Kansas City, MO (Sept. 18, 2008) – AthletixNation Inc, provider of a multimedia sports content platform, has been licensed as an official online syndicator for Big 12 and Pac-10 video highlights. For a limited time, the first 20 media entities will receive a complimentary two-week trial implementation.

AthletixNation college football video packages enable traditional media entities, including radio, television stations and newspapers, to seamlessly showcase broadcast quality video highlight content on their websites. By providing access to this unique content, these media outlets can enhance online programming, increase fan affinity and engagement and identify new revenue streams.

"Recent trends indicate that online video highlights during or after the game enhance the live entertainment experience,” said Davyeon Ross, AthletixNation President and CEO. “With the launch of AthletixNation’s Big 12 and Pac-10 video packages, radio, television stations and newspapers can engage, interact with and learn more about their audiences, which has proven to be very valuable to advertisers."

AthletixNation Big 12 and Pac-10 video packages are available by conference or school. Packages include game highlights as well as top ten touchdowns and defensive plays of the Big 12 and Pac-10. Turnkey website integration can occur within 72 hours. For a limited time, free trial participants can receive highlights from one conference for a two week period.

"AthletixNation’s Big 12 package has given us access to video highlights of our favorite Big 12 teams,” said Chad Boeger, President of Union Broadcasting and 810 WHB sports talk radio located in Overland Park, Kan. “We are excited about creating an interactive experience for our listeners that supplements the traditional radio experience. Advertisers are also very excited about the opportunities to be affiliated with this great package."

When paired with a social networking platform, media companies benefit from increased fan communication and interaction, brand affinity and online advertising opportunities. This fall, AthletixNation affiliates including Sports Radio 810 WHB (Kansas City, Mo.) and St. Joseph News Press (St. Joseph, Mo.), are launching fan zones, blogs, forums, personalization, media sharing and more.

To implement a Big 12 or Pac-10 season video package, or to inquire about the trial offer for the first 20 media entities, contact Scott Slocum at info@athletixnation.com. Visit www.axninc.com to explore opportunities to increase revenue and engage customers with AthletixNation's social technology platform.

Contact AthletixNation

About AthletixNation Inc.

AthletixNation Inc is a multimedia sports content platform and an official licensed online syndicator for Big 12 and Pac-10 highlights. Platform integration enables sports media outlets to enhance online and mobile interaction, engage customers and increase revenue. For more information about AthletixNation Inc, visit www.axninc.com.

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