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ATHLETIXNATION BLOG Read the weekly opinions, suggestions, and thought-provoking questions of AthletixNation INC. To feature an AthletixNation INC executive in your article or at your event, contact us.
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ABOUT US
Davyeon Ross
President and Chief Executive Officer
Hailing from Trinidad in the West Indies, Davyeon Ross attended Benedictine College in Atchison, Kansas, earning a bachelor's degree in computer science with minors in business and mathematics. As a 6'8" basketball player, he received honors on the NAIA First Team and led the nation in field goal percentage during his senior year. His postgraduate education includes Knowledge Management Certification and a Master's degree in business administration. Davyeon began his career as a Software Engineer at Sprint World Headquarters in Overland Park, Kansas, and later held the position of lead technical consultant for eVergance, serving companies around the world including Research in Motion (Toronto), T-Online (Germany), Business Objects (Vancouver) and Mattel (NY). When he is not expanding AthletixNation, the company he established in 2007, Davyeon hits the court in recreational basketball. Meet the AXN Inc Leadership Team
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Monetizing the Olympics Locally and Legally
Every Saturday, I have an “appointment” at 6:00 a.m. on the links (golf course for the non-golfers). Last Saturday, I skipped my appointment to complete some work around the house and catch the Olympics.
Pretty soon, I found myself glued to the television watching sports that I didn’t even know existed. Included in the list were: cycling individual pursuit, badminton, single sculling aka rowing, the clean and jerk, and water polo. Surprisingly these nontraditional sports were both enter Read More
Athlete Brands and Social Media
In a previous blog, we discussed the natural integration of sports and social media. Another rudimentary application of social media is the creation of an athlete’s brand.
Marketable athletes can be great candidates for social media interaction. Sports fans have different levels of affinity. The first is to a sport, the second, to a specific team and the third is to the individual athlete. Athletes play a critical role in affecting all of these affinities.Fans love athletes they can relate to. Look Read More
I Now Pronounce You Sports and Social Media
Like husband and wife, sports and social media is a match made in heaven. If we take a step back to reflect for a moment, (REFLECTING)…….sports is the personification or expression of social media. Sports play an integral role in the evolution of society and social media while developing perspectives that can only be gained through the spirit of competition.Most sporting events embody social interaction – played out in a real life scenario. Isn’t that social media? When geographi Read More
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